Privacy Policy

1. Introduction

Welcome to The Kids Era ("Company", "we", "us", or "our"), operated by Kidsmania Technologies Private Limited. We are a children's book and toy rental subscription service headquartered at INNOV8 Kalpataru Prime, c/o M/S Amber Real Estate Limited, 4th Floor, Unit No. 1,2, Kalpataru Prime, Plot No. D-3, Road No. 16, Wagle, Thane West – 400604, Maharashtra, India.

This Privacy Policy governs the manner in which The Kids Era collects, uses, maintains, and discloses information collected from users of our website, mobile application, and related services (collectively, the "Platform"). By using our Platform, you accept the practices described in this policy.

2. Information We Collect

2.1 Personal Identification Information

We may collect the following personal information when you register or use our services:

• Full name, email address, phone number
• Shipping/delivery address
• Date of birth (for age-appropriate curation)
• Child's name, age, and reading preferences
• Payment details (processed securely via Razorpay; we do not store card details)
• Profile photo (optional)

2.2 Non-Personal Information

• Browser type, device information, IP address
• Pages visited, time spent, click patterns
• App usage analytics
• Location data (only if you grant permission)

3. How We Use Your Information

We use the information we collect to:

• Process subscriptions, orders, and deliveries
• Curate age-appropriate books and toys for your child
• Send order confirmations, delivery updates, and return reminders
• Improve our services and personalise your experience
• Send promotional communications (you can opt out at any time)
• Respond to customer support queries
• Comply with legal obligations
• Prevent fraud and ensure platform security

4. Children's Privacy

The Kids Era is a service designed for children but operated by parents and guardians. We do not knowingly collect personal information directly from children under 13. All accounts must be created and managed by a parent or legal guardian. If you believe your child has provided personal information without your consent, please contact us immediately at contact@thekidsera.com.

Information about a child (such as name and age) that a parent provides is used solely for curation and personalisation purposes and is never shared with third parties for marketing.

5. Policy on NDNC / DND

By registering on our Platform, you authorise The Kids Era and its representatives to contact you via phone calls, SMS, WhatsApp, and email regarding your subscription, orders, and promotional offers. This authorisation overrides any registration under the National Do Not Call (NDNC) / Do Not Disturb (DND) registry for a period of 365 days from the date of registration.

6. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us:

• Remember your login session
• Understand how you use our website
• Improve website performance
• Serve relevant content and advertisements

You can disable cookies in your browser settings, though this may affect the functionality of some features.

7. Data Sharing and Disclosure

We do not sell or rent your personal data. We may share information with:

• Delivery partners — to fulfil your orders (name, address, phone)
• Payment processors (Razorpay) — to process transactions securely
• Analytics providers — for platform improvement (anonymised data)
• Legal authorities — when required by law or court order

All third-party service providers are contractually obligated to keep your information confidential.

8. Data Security

We implement industry-standard security measures to protect your personal data including:

• SSL/TLS encryption for all data in transit
• Encrypted storage of sensitive information
• Regular security audits and updates
• Restricted access to personal data (need-to-know basis)
• Secure cloud infrastructure with regular backups

While we take all reasonable precautions, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us. We may retain certain information as required by law or for legitimate business purposes (e.g., transaction records for accounting).

10. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data
• Opt out of marketing communications
• Withdraw consent for data processing (where applicable)

To exercise any of these rights, contact us at contact@thekidsera.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via email or a prominent notice on our Platform. Continued use of the Platform after changes constitutes your acceptance of the updated policy.

12. Grievance Officer

In accordance with the Information Technology Act, 2000, and rules made thereunder, the name and contact details of the Grievance Officer are:

• Name: Ritesh Rathore
• Company: The Kids Era
• Address: INNOV8 Kalpataru Prime, c/o M/S Amber Real Estate Limited, 4th Floor, Unit No. 1,2, Kalpataru Prime, Plot No. D-3, Road No. 16, Wagle, Thane West – 400604, Maharashtra
• Email: contact@thekidsera.com
• Phone: +91 89761 79945
• Working Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST