Our Story
Building India's most loved children's book and toy library — one family at a time.
Every Child Deserve a World of Books & Toys
The Kids Era was born from a simple observation: parents want their children to read more, but buying new books every month is expensive, and the shelves quickly overflow. Meanwhile, millions of wonderful books sit unread.
We built a solution — a curated subscription library that delivers age-appropriate books and toys to your doorstep, and picks them up when you're done. Affordable. Clutter-free. Expert-curated.
Today, we serve 50+ families across Mumbai, and we're just getting started.
50+
Happy Families
750+
Books & Toys
5
Events Hosted
1
City Served
What We Stand For
Reading First
We believe every child deserves access to great books. Reading builds empathy, vocabulary, and imagination — the foundations of a brilliant life.
Sustainable Play
Renting reduces waste. We give books and toys multiple lives, keeping them out of landfills and in the hands of children who love them.
Expert Curation
Every title and toy is selected by child development educators. We don't just fill boxes — we craft experiences tailored to each child's stage.
Family First
We build for parents who want the best for their children without the clutter, cost, or complexity of buying everything new.
The Team Behind The Kids Era
Passionate builders on a mission to transform the way kids learn, read, and play.
Ritesh Rathore
Founder & CEOVisionary leader driving The Kids Era's mission to make quality books & toys accessible to every child.
Hemant Singh Rajput
Co-Founder & COOOperations expert ensuring seamless delivery, logistics, and subscriber experience across Mumbai.
Guided by the Best
Industry experts who believe in our mission and help us grow.
Rachna Bhimrajka
AdvisorSerial entrepreneur and child education expert bringing deep expertise in early childhood learning and edtech.
Join the The Kids Era Family
Start your child's reading journey today. First box delivered within 48 hours.